How we calculate
Ticket sales show what sold. Show Yield compares the money the show brought in with the show costs Profit Signals can verify.
The same method also prices the artist deal, sets the ad limit, and guides the spend while tickets are selling.
Show Yield
The measured result from the show revenue and event costs Profit Signals can support.
Food and drink costs are not included.
Money brought in
Show costs
Show Yield
Before the show
Profit Signals starts with the artist offer. It shows how the deal changes as ticket sales rise.
Profit Signals brings together the artist deal, opening-room costs, processing fees, ticket price, and other entered show costs. It shows the ticket count where the measured show revenue catches those costs.
Guarantees, door splits, backends, bonuses, escalators, and recoupment are calculated from the terms entered for the show.
A show can cross a ticket threshold and owe the artist more before the venue reaches break-even. Profit Signals shows where that change happens.
The limit comes from the deal, ticket price, open seats, and the value the next ticket adds to the show.
Inside Profit Signals, this limit is called the Crowd Yield Ceiling.
While tickets sell
The value of the next ticket can change as sales rise. A bonus may start. A split may change. Fewer seats may remain.
Profit Signals compares the cost of selling the next ticket with the value that ticket adds to the show.
The next ticket still adds more value than it costs to sell.
The campaign is working, but the show does not support a larger budget yet.
The offer may still work. The current ad is not selling tickets at a safe cost.
The cost of selling the next ticket is getting too close to the value it adds.
Another ad dollar no longer makes sense for this show.
Every direction comes with a reason. The software cannot spend money without the owner's approval.
After the show
After the event, Profit Signals measures the parts of the show supported by the connected records and entered costs.
Those parts produce Show Yield.
Show Yield is not called profit. Food and drink costs are not included.
The records behind the result
What it counts
Tickets recorded as checked in at the door.
How check-in works
A ticket may be checked in by scanning its code or by finding the guest in the ticketing app.
When no number appears
If attendance was not recorded, Profit Signals does not replace it with tickets sold.
What it counts
Food and drink sales made from doors through the final order of the event.
What it does not count
Anything sold before doors, or the rest of the day.
When no number appears
If the doors time is missing, Profit Signals cannot separate the event from the rest of the day.
When the records stop
Missing is not zero. Profit Signals explains what is missing and what needs to be added.
The point of the method
Profit Signals shows what the records support, what they leave out, and when the answer is not safe to use.
What it counts
Food and drink sales during the event divided by recorded attendance.
What it does not prove
It does not prove what each ticketed guest personally spent. Regular bar traffic may be included.
What it counts
Ticket orders that reached the ticket page through a trackable campaign link.
What it does not count
A guest may see an ad, search for the venue, and buy another way. That order cannot be tied back to the campaign link.
What it counts
The purchases Meta says followed the campaign.
How it is shown
Meta's claim stays labelled as Meta's claim. It is not blended with the count supported by ticket records.
Why both appear
One buyer may purchase several tickets. Meta sees one purchase. Ticketing sees every ticket.
What Profit Signals shows
Profit Signals shows both cost per order and cost per ticket so the two are never confused.
The same sales period
A full campaign report cannot be judged against only part of the ticket-sales period.
If the reports cover different dates, Profit Signals does not show a return.
