From offer to Show Yield
Profit Signals prices the artist deal before it is signed. It sets the ad budget from that deal, guides changes while tickets sell, and measures Show Yield after the event.
Plan
Enter the guarantee, split, backend, bonuses, recoupment, ticket price, and the cost of opening the room.
Profit Signals shows where the show breaks even and how many tickets it takes to get there.
It shows what the band is owed as sales rise and the ticket count where the deal changes.
The best time to find a bad deal is before it is signed.
What comes back
Launch
The budget comes from the artist deal, ticket price, open seats, and time left to sell them.
Profit Signals builds the campaign from those same show details.
The campaign arrives paused. Nothing spends until the owner approves it.
Campaign building
An agency can build the campaign and report what the ad account says. It still cannot judge the spend against the full artist deal unless those records are connected.
Profit Signals builds the campaign from the same show details that set the budget. The owner keeps the ad account and approves the campaign before it runs.
Manage
The value of the next ticket can change as sales rise. A bonus may start. A split may change. Recoupment may end.
Profit Signals compares the cost of selling the next ticket with the value that ticket adds to the show.
It tells the owner when to spend more, hold, change the audience or creative, cut back, or stop. Each call includes a reason and a clear budget direction.
The ad account sees another sale. Profit Signals sees what that sale does to the show.
Measure
Profit Signals brings together the artist deal, ad spend, recorded attendance, and food and drink sales made during the event.
It keeps the ad account's claim separate from ticket orders tied to the campaign.
It shows only the figures the records can support and explains anything that is missing.
Food and drink revenue is shown as revenue. It is not called margin because the cost of making those items is not connected.
The standard behind the number
No recorded attendance means no per-person figure. No doors time means event sales cannot be separated from the rest of the day. Different ad and ticket dates mean no ad return.
When something is missing, Profit Signals states the reason and the one thing needed to fix it.
See how the numbers workThe artist offer, ad account, ticketing report, door count, and food and drink sales should tell the same story. Profit Signals brings them together before the deal, while tickets sell, and after the show.
